The 40+ woman has the income, the discernment, and the taste. Almost no content is made for her.
That's the gap I fill.
I don't approximate your customer. I am her.
Hello, I'm Kendal
Spending Power
Women 50+ hold over $15 trillion in purchasing power and control 95% of household purchasing decisions.
Forbes · via AARP Media NetworkPurchase Rate
Women 50+ spend 2.5× what the average consumer spends. They are primary buyers of tech, home, and personal care.
Marti Barletta · PrimeTime WomenDiscretionary Spending
Women 50+ are projected to control 75% of discretionary spending by 2028. Almost no one is making content for her.
NielsenIQ · 2024That's me
I'm not performing your customer. I am her, in every piece of content I create.
There are brilliant young creators. But I kept looking for someone my age showing me things that actually work for my life: skincare for mature skin, pieces worth the money, tech that fits a real adult life.
I'm 52, and I look the part. My content reflects a life that's elevated but not untouchable, beautiful but relatable, intentional but never performative. That's what makes women my age trust what I recommend.
Before this, I spent years as a teacher, with a degree in education. It's why my content can break a product down into something a viewer actually follows, and then acts on.
Every video is built on a strong hook, a clear story, and a CTA that feels like a natural recommendation. Some lead with demonstration; others with lifestyle or identity. The approach follows the content, not a formula.
Before UGC, I spent years as a teacher with a degree in education. Some products only sell once someone actually understands them, and I'm the one who breaks it down, making a new phone, an app, or anything that takes explaining feel simple and worth it. The series below is that skill in action.
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Elevated, polished, and real, so your product lands the way a recommendation from a friend would.
There are plenty of brilliant young creators. But some things you only earn with time. When it comes to skincare, fragrance, and the way a woman builds her life and her home, she wants to hear it from someone who has actually lived it. That is the edge I bring to your brand or business.
Skincare, beauty, hair and fragrance UGC for mature skin. Real texture, real results, no filters, made for women over 40 by a creator who is one.
Home UGC for the intentional buyer: cooking, cleaning, hosting and the everyday upgrades, shown by someone whose taste her audience trusts.
Travel and experience UGC from a 40+ lens, premium hospitality and real moments, shown by the woman actually living them.
Tech and productivity UGC that fits a real adult life, shown by someone who uses it daily, not someone unboxing it.
Lifestyle UGC for the woman who buys with intention: wellness, pets and the daily rituals of a full life, shown by a creator her customer already trusts.
Fashion and style UGC for women over 40. Current trends styled for a real life, shown by a creator her customer already trusts.
User-generated content is authentic, creator-made video that looks like a real person sharing something they actually use, not a polished ad. You put it to work wherever your customers already are: your Instagram and TikTok, Facebook, paid ads, and your website. A product brand might use it to drive sales; a local restaurant or service business might use it to bring in nearby customers. It converts because people trust a real recommendation over brand messaging, and for anyone reaching women over 40 that trust matters even more, because she buys from someone who actually understands her.
Brands and businesses targeting women over 40. I'm 52 and I'm the customer I create for, so the content reflects her real life instead of a younger creator approximating it.
Skincare and beauty, home, travel, tech, lifestyle, and fashion. My style is elevated but relatable, polished to premium brand standards while still looking like a real woman's life, not a staged ad. Every video leads with a strong hook and lands on a clear call to action, and every concept is backed by buyer psychology so it actually converts.
I plan the hook and the buyer psychology before I ever hit record. I'm also a former teacher with a degree in education, so demonstration content is broken into steps people can actually follow.
Single videos, a three-video package built around one campaign, and monthly retainers of five videos. I also offer creative strategy sessions and educational demonstration content.
Yes. Organic usage rights are included for three months. Paid ads and whitelisting, category exclusivity, and full content buyout are available as add-ons, priced by term and platform.
Reach out with your brand or business, what you want to promote, and a rough timeline, and I'll come back with a recommendation and a quote. Once we're booked, the work is strategy-first: I develop the hook and the concepts, then deliver ready-to-post video. If you want the strategy and concepts as a standalone first step, I also offer a paid strategy session that credits toward your project.
I work best as a partner. If your customer is the woman who buys with intention, the one who has done her research and trusts authenticity over polish, I would love to show you what that looks like for your brand or business. Tell me about your brand, what you want to promote, and a rough timeline, and I'll come back with what's possible. I'm based in Metro Detroit, I work across Michigan, and I travel for the right brand or business.
Rates available upon request