The 40+ woman has the income, the discernment, and the taste. Almost no content is made for her.
That's the gap I fill.
I don't approximate your customer. I am her.
Hello, I'm Kendal
Spending Power
Women 50+ hold over $15 trillion in purchasing power and control 95% of household purchasing decisions.
Forbes · via AARP Media NetworkPurchase Rate
Women 50+ spend 2.5× what the average consumer spends. They are primary buyers of tech, home, and personal care.
Marti Barletta · PrimeTime WomenDiscretionary Spending
Women 50+ are projected to control 75% of discretionary spending by 2028. Almost no one is making content for her.
NielsenIQ · 2024That's me
I'm not performing your customer. I am her, in every piece of content I create.
There are brilliant young creators. But I kept looking for someone my age showing me things that actually work for my life: skincare for mature skin, pieces worth the money, tech that fits a real adult life.
I'm 52, and I look the part. My content reflects a life that's elevated but not untouchable, beautiful but relatable, intentional but never performative. That's what makes women my age trust what I recommend.
Every video is built on a strong hook, a clear story, and a CTA that feels like a natural recommendation. Some lead with demonstration; others with lifestyle or identity. The approach follows the content, not a formula.
Elevated, polished, and real, so your product lands the way a recommendation from a friend would.
There are plenty of brilliant young creators. But some things you only earn with time. When it comes to skincare, fragrance, and the way a woman builds her life and her home, she wants to hear it from someone who has actually lived it. That is the edge I bring to your brand.
For mature skin. Real results, real texture. No filters, no performance.
Quality upgrades and elevated everyday choices for a home that reflects considered taste.
The real, aspirational everyday, at home and on location, for the woman whose life is well lived.
Tech that fits a real adult life. Shown by someone who uses it, not someone who unboxes it.
Intentional choices. Brands worth the money, shown by someone who has earned the right to recommend them.
Not trend-driven. Considered style for a woman who knows her taste and buys accordingly.
I work best as a partner. If your customer is the woman who buys with intention, the one who has done her research and trusts authenticity over polish, I would love to show you what that looks like for your brand. Send over the product, the goal, and a rough timeline, and I'll come back with what's possible.
Rates available upon request